Wizkid rose from Surulere to the global stage with a relentless drive that turned his talent into an empire. His wealth in 2024 draws from music, endorsements, and investments, showing how he transformed his passion into a powerful career.
This article explores the roots of his success, examining the income streams, ventures, and financial decisions that position him as a leader in the industry.
| Category | Details |
|---|---|
| Full Name | Ayodeji Ibrahim Balogun |
| Stage Name | Wizkid |
| Birth Date | July 16, 1990 |
| Nationality | Nigerian |
| Net Worth (2024) | $4 million – According to Leadership.ng |
| Record Labels | Starboy Entertainment, RCA Records |
| Major Albums | Superstar, Ayo, Made in Lagos |
| Notable Collaborations | Drake, Beyoncé, Skepta, Tems |
| Endorsements |
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| Major Properties |
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| Car Collection |
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| Key Investments |
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Net Worth Overview
His wealth is a result of years of chart-topping songs, international tours, brand endorsements, and ventures beyond music. His earnings trajectory shows consistent growth, with reports indicating he made $30 million between 2018 and 2023 alone. Also, he is one of the richest musicians in Nigeria.
| Year | Net Worth |
|---|---|
| 2023 | $30 million |
| 2022 | $26 million |
| 2021 | $21 million |
| 2020 | $20 million |
| 2019 | $15 million |
| 2018 | $5 million |
| 2017 | $4 million |
Major Income Sources
1. Music Career
Wizkid’s music career began in 2009 with the release of “Holla at Your Boy,” which quickly made him a household name across Africa. After signing with EME Music, he released successful albums like Superstar and Ayo. Later, he launched his own label, Starboy Entertainment, gaining complete creative control over his music.
Wizkid’s collaborations with international stars have fueled his fame and earnings. Songs like “One Dance” with Drake, “Brown Skin Girl” with Beyoncé, and “Essence” with Tems brought him global recognition, contributing significantly to his income.
2. Brand Endorsements
Wizkid’s appeal has attracted numerous endorsement deals with high-profile brands, adding millions to his net worth. Here’s a breakdown of his major endorsement deals:
- Puma: In 2020, Wizkid signed with Puma for $1 million.
- Pepsi: Since 2012, he has had a long-standing relationship with Pepsi, with earnings around $1.8 million over several years.
- United Bank for Africa (UBA): This major Nigerian bank offered him a $3 million deal in 2019.
- Other Brands: Tecno Mobile, Ciroc, Nike, MTN, Glo, and Guinness have also contributed to his earnings with lucrative deals, further cementing his brand power globally.
Wizkid was paid $3million for endorsement deal by UBA in 2019.
You must be cr@zy if you think Davido is richer than Wizkid 🤣 pic.twitter.com/yrcpqH68Gy
— B!G Grace 🖤🦉🖤 (@BIG_Gracee) October 3, 2024
3. Concerts and Tours
Wizkid’s live performances are major revenue sources, with sold-out shows at prestigious venues like London’s O2 Arena. His Afro Republik concert in 2018 attracted fans from across the globe, and he remains one of the most in-demand performers within and beyond Africa.
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4. Business Ventures
Wizkid’s business ventures showcase his strategic foresight in building wealth beyond music. Some of his notable investments include:
- Starboy Entertainment: Founded in 2013, his record label supports new talents and produces hit songs that generate significant income.
- Starboy Pop-Up Stores: With pop-up shops in New York and London, Wizkid markets branded clothing, appealing to fans worldwide and expanding his reach into the fashion world.
Properties and Assets
Wizkid has invested in prime real estate, showing his interest in maintaining a luxury lifestyle while expanding his financial portfolio.
- Homes in Lagos: In 2013, he purchased a high-end home in Lekki for N68 million, and he also owns a second property in Surulere.
- Los Angeles Mansion: This impressive three-story property is valued between $10 and $15 million, showcasing his financial strength in international markets.
Car Collection
Wizkid’s love for luxury is reflected in his car collection, which includes some of the world’s most prestigious vehicles.
- Rolls Royce Cullinan: N438 million.
- Lamborghini Aventador: N600 million.
- BMW X6, Porsche Panamera, Mercedes-Benz G-Wagon: Each chosen for its comfort and style, adding flair to his collection.
Last Words
Wizkid rose from Surulere with raw talent and turned it into a lasting legacy. His journey proves what’s possible when skill, ambition, and smart decisions come together, setting a powerful example for generations to come.
